Reid Fredrickson – Marketing, Sales Operations, Life, and Leadership

Growth is the underlying passion that drives my marketing acumen and entrepreneurial spirit.

I am a results-oriented, metrics-driven marketing and sales operations leader with a passion for sales enablement. I utilize an analytical approach to make decisions driven by data to create a unified marketing and sales strategy. I apply this expertise to deliver positive transformation in marketing strategy, sales processes, and demand generation.

My philosophies are: Plan strategically, be efficient, and embrace change. Emphasize a metric-centric process for identifying criteria to inform decisions. Test often, iterate, re-test. Deliver innovative marketing blueprints and go-to-market strategies to stand out from the crowd.

I am truly passionate about marketing and always happy to hear from fellow professionals.

Growth Centric

I am passionate about growing the next transformational technology organization.

Analytical

Experience analyzing data to create and illustrate an actionable strategy that is easy to consume for organization stakeholders.

Creative

Experience in graphic design and website development from ideation to creation.

Skills

Demand Generation (Facebook Ads Manager, LinkedIn Ads Manager, Google Adwords, Adroll, Conversion Rate Optimization, Lead Management)
Sales Operations (Sales Technology, Data Analysis, Pipeline Reporting, Database Management)
CRM (Salesforce, Hubspot, Pipedrive)
Email Marketing (Pardot, Mailchimp, AWeber, A/B Testing, Lead Nurture)
Product Marketing (Presentation Decks, Flyers, Case Studies, Sell Sheets)
Social Media Marketing (Facebook, LinkedIn, Instagram, Twitter)
Adobe Creative Cloud (Photoshop, Dreamweaver, Illustrator)
Website Design & Development (Wordpress, Squarespace, Wix)
Channel Marketing (Affiliate, Reseller, Strategic Relationships)
Technical Integrations (Salesforce, Pardot, Outreach.io, LeadPages, ClickFunnels, Formstack, Pipedrive, Hubspot, Google Suite Products, Zapier)

Certifications